Advertising Winter Craze!

So we were all pretty amazed by AMV BBDO's work for Guiness. The record breaking ad which was so simple in it's idea and sooo expensive in it's execution and soo genius in representing the slogan of "Good things come to those who wait". Yeah so it's been nice and quiet on the advertising front... with all the finance craze ad spent has dropped (forcasted to drop about 14bn pounds in Uk alone for 2009). Voila somehow this depression in advertising has brought back the creativity and the competitive efficiency amongst agencies.
So in the past few months we had some genius ads:

The top agencies in London seem to all have dug into their creative repertoire and assesed the clients they have and in the christmas spirit, decorated their ad-reps by releasing pretty images, tv-ads, and genius concepts.

so the top runners in agencies who have again outdone themselves are:

Fallon - Sony Bravia "Kaka motion"-ad
AMV BBDO - Guiness Viral campaigns (naughty stuff) and the National Lottery
Lowe London - John Lewis Christmas ad. (love it)
Grey london - Toshiba ad (me likes alot)

The new Sony Bravia ad which had been shot last night in some little Italo viallage in Turin looks promising. It broke the Guiness record for building the largest device for an ad. The move from "Colour like no other" (which got kinda boring after the silly bunnies in New York, which dissapointed the series) to "Motion like no other", where footballer Kaka will be showing off his skills, which are photographed on 64 images which are set in motion by a giant zeotrope. (image below explains what I'm trying to say)






So for anyone who wants to read the article in full go to :
http://www.brandrepublic.com/Campaign/News/867642/Sony-Bravia-ditches-colour-no-other-new-Kaka-ad/

John Lewis' Christmas ad has been all the craze on Brandrepublic, Marketing Week and has been praised by most creative bulletins for its simplicity in message and execution. The clear imagery and the lovely little lullaby in the background are pushing all the right buttons. Well done Lowe London.

here have look:



Something for the senses. AMV BBDO did a little viral thing. Obviously only accessible online. But this saucy little ad is the next in line to express Guiness' fun factor. So here is a little video for the ones who like a little naughtyness:



Last in line is one of the recently most discussed ads; Toshiba's Television ad "Time Sclupture". Grey has done very well with this one. There is a whole making off on Youtube. But anywho, using the effects, which were introduced by the Matrix is nothing new but still pretty... the choice of song (Chrystal Castles) is questionable, but then again I am very picky in all things music and don't have to agree with everything. Most people like the music.The message is surely ridiculously oblique to most viewers, it confuses us: "Clearer Sharper...HUH?" it is slightly ambiguous, but the pretty imagery makes up for all the confusion. It still took me a while to realise what it was banging on about, upscaling with all the stuff about 'what we watch constantly redefining itself. Not sure it should be left to the URL to explain the ad to me...

Have a look:



Enough of this, I need to check out new online technology now. Lets see if there is anything worth writing about. Later x